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Why Most Leaders Think They Communicate Well (And Why They Don’t)

By Apostolos Koumarinos

There is something that happens in corporate rooms that most people have stopped noticing. Someone speaks. The room responds. And somewhere between those two things — in the gap, in the timing, in the quality of the silence — you can tell everything about how communication actually works in that organization.

It rarely matches what’s written in the values on the wall.

 

The Illusion of Competence

Ask any group of leaders to rate their own communication skills. Study after study shows the same result: the vast majority rate themselves above average. Statistically, that is impossible. But psychologically, it makes perfect sense.

We judge our communication by our intention. Our teams judge it by their experience. These two things are rarely the same.

The leader who raises their voice believes they are being passionate. Their team experiences aggression. The leader who speaks first in every meeting believes they are setting direction. Their team experiences a closed door. The leader who references their title believes they are establishing credibility. Their team experiences insecurity wearing a badge.

This is the gap. And it costs organizations far more than they measure.

 

What I Actually See in the Room

When I work with leadership teams, I don’t look at presentations or reports. I watch what happens in the first five minutes before the formal agenda starts.

Who speaks first — and how fast?
Who holds the most physical space?
Who interrupts, and who goes quiet after being interrupted?

What I most often see are leaders who have confused volume with influence. They speak loudly. They argue to win rather than to understand. They treat active listening as a soft skill — meaning, in corporate language, a skill that doesn’t really matter.

They are not bad people. They are, almost without exception, insecure people. And insecurity is louder than any words.

The irony is profound: the behaviors they use to project power are the exact behaviors that quietly erode it. The team stops bringing them real problems. The room starts performing agreement. And the leader, surrounded by nodding heads, believes everything is working.

 

Adam Grant Was Right — But Not in the Way Most People Apply It

Adam Grant has written powerfully about powerless communication — the idea that asking questions, admitting uncertainty, and making space for others actually increases influence rather than diminishing it.

Most leaders hear this and think: yes, interesting idea, not for me.

Because they have spent their entire career being rewarded for the opposite. For decisiveness. For certainty. For volume. For occupying the room.

What they haven’t been told is this: those behaviors worked when authority was enough. When hierarchy was unquestioned. When people followed because they had to.

That world is gone.

Today, people follow leaders who make them feel heard. Not agreed with — heard. There is a difference, and it is everything.

 

The Moment Everything Changes

In my keynotes, I often see the shift happen at the same point.

Not when I share a statistic. Not when I present a framework.

It happens when a leader finally sits with silence — and realizes it isn’t weakness.

Silence is where the other person’s truth lives.

Silence, for most of the leaders I work with, is terrifying. It feels like loss of control. Like vulnerability. Like incompetence.

But silence is where the other person’s truth lives. And if you can’t be quiet long enough to hear it, you will spend your entire leadership career talking to the version of your team that they think you want to see — not the version that could actually move your organization forward.

The leaders who change are not the ones who learn new communication techniques. They are the ones who, for the first time, become genuinely curious about what their people are actually thinking.

That shift — from performing authority to practicing curiosity — is the difference between a leader people tolerate and a leader people follow.
 

Three Signs You Might Have the Problem

You don’t need a 360-degree review to know. These three patterns are enough:

  1. You often feel misunderstood. If this happens frequently, the issue is rarely the other people. It is the gap between what you intend to communicate and what you actually transmit.
  2. Meetings get quieter when you enter. Energy drops. People give shorter answers. You interpret this as respect. It is more likely caution.
  3. You find it hard to remember the last time someone disagreed with you openly. Not because everyone agrees. Because they’ve learned not to.

 

This Is Not About Being Nice

Let me be clear about something. Nothing in this article is an argument for softness, indecision, or avoiding difficult conversations.

The best communicators I have ever worked with — the ones whose teams walk through walls for them — are often intense, demanding, even provocative.

But they have one thing in common: they are genuinely interested in the people in front of them. Not as resources. Not as functions. As human beings with perspectives that might be more useful than their own.

Influence is earned through listening, not volume.

It always has been. The difference is that today, the leaders who haven’t learned this are losing their best people to the ones who have.
 

The Question Worth Sitting With

Before your next meeting — before you open your mouth, before you set the agenda, before you signal what answer you’re looking for — ask yourself one question:

Am I walking in to speak, or am I walking in to understand?

The answer to that question shapes everything that follows.

Apostolos Koumarinos is an international keynote speaker on communication, leadership, and human connection. He is the founder of theSPEAKERS, the leading public speaking organization in Greece, and the author of The Public speaKING Guide. He works with leaders and organizations across Europe who want clarity, influence, and genuine human connection at scale.

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